The Ultimate Guide To Ezoic Premium
/Ezoic Premium comes with 4 main benefits, higher ad revenue, priority data processing, priority reporting and scheduled site reviews. In this guide, I’ll delve into the detail of each of these benefits and answer all your FAQs.
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The Benefits of Ezoic Premium
1. Higher Ad Revenue From Premium Advertisers
The main benefit of Ezoic premium. Ezoic has deals with specific partners that are interested in displaying ads on your type of website.
These premium deals offer much higher CPM rates than you get with standard real-time Ezoic ad auctions. As a result, you, the content creator, will see an increase in your Ezoic ad earnings.
Importantly, this is about ad quality, not quantity. With Premium, you won’t see more ads on your website. Instead, you’ll see higher quality/less spammy ads.
On average, you can expect a 50%-250% increase in revenue using Ezoic Premium.
2. Priority Data Processing
As a Premium user, your testing data gets processed first in Ezoic’s system. Ezoic’s system, as you’re likely aware, is designed to improve revenue and user experience. Having your data processing means optimisations can be made at a faster pace.
This will help to generate higher revenue and improve user experience. As user experience directly impacts SEO, this too can help to increase your revenue.
3. Priority Big Data Reporting
Big Data is basically Ezoic’s version of Google Analytics. You’ll already have access to Big Data as a regular Ezoic user. You can use Big Data to delve into the details of your analytics (audience, behaviour, traffic sources, user experience, etc.).
As an Ezoic Premium user, your data is processed first so your analytics will be updated faster.
As an example, you can see that over the 30 day period below, data for premium users was made available 14-26 hours earlier than for non-premium users.
4. Schedule Site Reviews
These are basically Ezoic expert sessions that you can schedule. You can use these to take a closer look at your site analytics, ask questions etc.
You’ll be able to schedule these sessions monthly or quarterly depending on your Premium level:
Schedule Quarterly Sessions - Starter, Growth, 3 Star, 4 Star, 5 Star
Schedule Monthly Sessions - Diamond and Above
How Do You Join Ezoic Premium?
You have to meet two criteria to join Ezoic Premium:
3 Months With Ezoic - Be an Ezoic User for around 3 months or more
$50 Earnings Per Month - Earn at least $50 in Ezoic revenue per month
Once you’ve met both of those requirements, you’re likely to get invited to Premium. Premium is an invitation-only service so you can’t apply directly. You’ll be sent an email with an invitation to join.
Is Ezoic Premium Free?
Ezoic Premium isn’t free but they’ll only invite you if they estimate that your ad earnings will increase more than the cost. The difference between the two is your Ezoic Premium profit.
There are multiple tiers (which I’ll go into below) and they provide you an estimated revenue boost for each tier.
Ezoic won’t auto-upgrade you to a higher Premium tier (you’ll need to manually upgrade) but they will auto-downgrade you if your earnings decrease past the point where paying for Premium no longer makes sense.
Also, the Premium amount shown in your Premium section isn’t what replaces your earnings. You’ll see the premium earnings on top of your standard Ezoic earnings. That’s how they’re calculated. So Premium revenue is the extra amount you’re earning for being an Ezoic premium user.
Ezoic Premium Plans, Levels And Profits
You’ll be able to select an Ezoic Premium Tier based on your Ezoic Earnings. There are 95 Premium tiers ranging from Premium I all the way to Premium XCIV. For example, if you’re earning $312-$375/month, you’ll be eligible for Premium X (see image below).
You’ll be able to select a plan based on your Ezoic Earnings. Then, you can choose how you would like to pay for that tier (Annual, Pay from Earnings or Monthly).
An annual contract, which is billed monthly, is the cheapest and allows you to maximise the profit you’ll make from whichever Ezoic Premium Tier you’re on.
All of the Ezoic Premium tiers, with their ‘Earnings Requirement’, ‘Estimated Additional Revenue’ and ‘Price’ are shown in the image below.
Should I Pay For Ezoic Premium Annually, Paid From Earnings or Monthly?
My recommendation is to pay for Ezoic Premium annually (discounted but billed monthly), that works out the cheapest over a year allowing you to maximise your ROI. If your earnings ever decline to the point where you move down a tier or Premium doesn’t make sense, you’ll be auto-downgraded.
That being said, you can always try Ezoic Premium monthly first as you can upgrade to annual billing for the annual discount at any time.
Can You Pay For Ezoic Premium With Ad Earnings?
Yes, you can just select from one of the ‘Pay From Earnings’ plan options. If you are paying for Ezoic Premium with a credit card, I’d suggest paying with a cashback or points-earning card to maximise your cashback.
Payments are processed in USD so there may be a conversion fee depending on your card. Non-conversion fee cards in the UK, for example, include Starling Bank Personal and Business Cards, Chase Bank Cards and Payoneer Cards.
Will Ezoic Premium Apply To All Your Websites on Ezoic?
Yes, and that’s a huge advantage! If you have multiple sites that are earning through Ezoic and you join Ezoic Premium, all of your sites will start displaying higher paying ads. You’ll also get all the other benefits applied to all sites (eg. Priority Data Processing).
That’s great news if you have a portfolio of websites or blogs and some perform better than others or you’ve got a new website and you want to start serving ads to increase your income.
How Ezoic Premium Affects Q1 Earnings After The New Year
Whilst Q4 is the best time for ad rates, Q1 (the first 3 months of the new year) can be slower than usual.
I know a lot of publishers get concerned that Premium revenue won’t make up for Q1 ad rate drops and, understandably, they don’t want to see Premium costing them, rather than making them money.
On the contrary, Ezoic Premium actually protects you from low Q1 ad rates. A lot of publishers will be able to stay on their current Ezoic Premium tier during Q1 but if you get downgraded, you can always re-upgrade in future if your ad earnings increase.
Ezioc will also give you a pro-rate refund for the cost of your higher tier plan on your next invoice.
Have questions about Ezoic Premium? Comment below for a fast response or message me on Twitter @AndrewYBlogs or Instagram @capitalmattersblog.
Whether you’re a new or experienced Ezoic user, optimising your revenue is essential. Here are 11 ways to increase your Ezoic Ad Revenue.